We are Rooted. And We Grow.

Rooted Hospitality Group (RHG, or Rooted) is an award-winning, Long Island-based restaurant hospitality company that has been exceeding customers’ expectations for nearly 10 years. Founded in 2009 by David and Rachel Hersh, the company began with a dream to create a gathering place that paired sun, soft sand, and refreshing breezes with good drinks, chef-driven food, and great company. It has grown into a multi-million dollar restaurant group, creating some of Long Island‘s most beloved restaurants and bars, which all offer the company’s signature warmth and hospitality.

In 2010, RHG opened its first location, RUMBA in Hampton Bays, NY. Two years later, RHG acquired one of the most beautiful yet underperforming properties in the same area, injected its vision, and brought the property back to life. Cowfish Restaurant opened in 2012, also in Hampton Bays, NY. Beginning in 2014, RHG acquired a property in Patchogue, NY, on the revitalized downtown Main Street, where they renovated and reconstructed a one-story restaurant into a tri-level space that includes the only rooftop dining terrace in the area. RHUM, sister restaurant to RUMBA, opened its doors in 2016.

Other projects in the works include AVO TACO in both Doral, FL and New Hyde Park, NY, with both locations opening in 2018.

RHG operates under the highest attention to service and a dedication to delivering a superior customer experience – something they call “Hospitality DNA.” As industry leaders, RHG also specializes in consulting services in restaurant and hospitality providing customized solutions to each.

Our Executive Team

  • David Hersh, President
  • Rachel Hersh, Vice President
  • Eric Miller, Director of Operations
  • Gerald Hilbun, Director of Hospitality and Leadership
  • Terri Novak, Director of Culinary Operations

Want to work with us? Learn about joining our team.

Our Community

At RHG, we believe that by extending our hospitality to our communities, we strengthen our own culture by working together to improve lives, inside and outside the walls of our restaurants. We support local, national, and international initiatives, including Dress for Success, Hurricane Maria relief efforts in Puerto Rico, Quogue Wildlife Refuge, LI2DAY Breast Cancer Run, Cornell Cooperative Marine Extension, as well as civic organizations and efforts to maintain the beauty of our waterways and environment.

Rooted Hospitality Group is committed to giving back to the communities we serve, and we welcome your donation requests.